January 26, 2012
Today is the official opening of &FOAM store 'Fashion &Foam' - exhibition 'ONDER ANDEREN...' curated by Niels Klavers & designed by X+L and 20 Gerrit Rietveld Academie alumni
&Foam is a unique concept store located at Vijzelstraat 78, selling photography magazines, books, prints and more. Four times a year, &Foam engages in collaborations with special partners on the interface between photography and other creative disciplines. 2012 begins with Fashion&Foam, and is followed by Music&Foam, Design&Foam and Film&Foam.
&FOAM and SALON/ - 'Onder Anderen...'
In collaboration with SALON/, Niels Klavers will present his exhibition 'ONDER ANDEREN…' in &Foam. For this, he has invited twenty alumni of the Gerrit Rietveld Academie to provide a distinctive item from their collection. The presentation, in the form of a unique installation, contains applied art pieces and original designs, and reflects the vision of the Academie's fashion department over the past twenty years. The design of the installation is by architectual bureau X+L, which was also involved in the design of &Foam's interior.
About Niels Klavers
Since september 2011 fashion designer Niels Klavers is in charge of the Fashion department of the Gerrit Rietveld Academie in Amsterdam. From 1999 till 2011 he and Astrid van Engelen runned their own fashion brand Klavers van Engelen. Niels Klavers graduated at the Rietveld in 1995.
X+L stands for Xander Vervoort and Leon van Boxtel, two Amsterdam bassed designers who works together since 1987. Studio X+L, founded in 1996, focus on interior design, corporate spaces and gardens and stage design. For SALON/Design in 2011 they created a special installation for Klavers van Engelen at Droog, Amsterdam.
Special thanks to the Gerrit Rietveld Academie, Hedgren, Hogeschool van Amsterdam, Igepa, JOOT Books, Lex Lijstenmakerij, Oschatz Visuelle Medien, Rush Hour, SALON/, Snijder Schilderwerken, The One Minutes, Vandejong, X+L.