July 9, 2011

Salon/2 presents: Desiree Hammen - How the world slowly started to turn pink - TESSELSCHADE-ARBEID ADELT (Leidseplein/Hirschgebouw)

HOW THE WORLD SLOWY STARTED TO TURN PINK (2007-2011)
In her work Desirée Hammen combines haute couture techniques with her own DIY skills, exploring the beauty of imperfection. Her work is being described as ‘poetic, chaotic, intense and playful’. With her indoor and outdoor installations she is disrupting reality in a gentle way. With her handmade one-of-a-kind clothings she is stressing the personality of the person who is wearing it. Over the last years Desirée Hammen participated in exhibitions and projects in Amsterdam, New York and Shanghai, some under her own name, some with the collective Painted.  Her cardigans are on sale in a store in New York, under the name ‘ikdesiree as a robin’. Desiree Hammen: "It all started with a single sequin from my sewing-package of the second module that I took, november 2010 at L’école Lesage in Paris:  “J'adore cette paillette, elle me calme et donc me donne de l'énergie, elle est rose, elle est mate, elle est transparente et peut-être de temps en temps elle est agaçante. Elle me demande attention et elle est transformative. Je la trouve pure, je la trouve à la fois ancienne et nouvelle, sereine, intéressante, inspirante - Elle est très spéciale.. elle porte mon cœur." Intrigued by the sequin, it’s color shape and qualities, slowly my entire world coloured pink, as in a lucid dream. At Salon/2 I will exhibit the installation ‘How the world slowly started to turn pink’ (2007-2011). It’s the second time I show this installation and this time my pink world has expanded with a new embroidery and a wrapped up plant.
In the process of making the embroidery I used some of the haute couture techniques I learned at Lesage. I used them in a traditional and non-traditional way as well. The pink sequin was the starting point. Besides the pink installation I exhibit an embroidery in progress in the window of the shop. This might be the next extension of my pink world". Desiree Hammen - 2011

Desirée Hammen (34) graduated at Artez Institute of the Arts in Arnhem, 2003. She works as a fashion designer/artist in her hometown Eindhoven, and in her part-time domicile Paris. Desirée’s current work consists of a series of free-knit cardigans, installations and autonomous embroideries, her speciality. She is about to finish her training at the famous Ecole Lesage in Paris (thanks to a grant of Prins Bernard Cultuurfonds).
pictures by Marij Rynja

Salon/2 + By AMFI presents: ANT fashion magazine - Spui 23

ANT is an independent fashion magazine that focuses on the celebration of absurd creative passion and features the pleasantly obsessed. ANT believes fashion is a form of expression that reveals the passion behind each individual.These expressions are real, honest and without shallow incentive. In order to create original, high-quality content, ANT explores the world of creative people who are led by their fixations for very particular things. During three months the By AMFI statement store will breath ANT fashion magazine and sell the magazine, the product line and gives the feeling of the magazine that is made by 32 students from the Amsterdam Fashion Institute.  

About the store
By AMFI is the Statement Store of AMFI Amsterdam Fashion Institute, where products are sold created by AMFI's talent, students, teachers, alumni and friends. By AMFI is dynamic and innovative. Every six months a select group of students are given the opportunity to function as a part of the management of the Statement Store. - www.antfashionmagazine.com 






Salon/2 + Kabinet presents: 'The MOON V_GUE Magazine and V_GUE Objects' - Mary Me Jimmy Paul


In the vintage fashion store Kabinet designer duo MaryMe-JimmyPaul created a fashion glossy for the future, made for the citizens living on the moon. They created a 24-hours magazine with a never ending supply of fashion advertisement in 2D form: The MOON V_GUE. MaryMe-JimmyPaul asked several artists and designers to create their own spread of a fashion ad. From this MOON V_GUE MMJP created several objects that draw it's inspiration from the production and end result of this magazine. - www.maryme-jimmypaul.com

The MOON V_GUE, together with objects inspired by the MOON V_GUE, will launch on earth sunday July 10th in Amsterdam. 
This singular magazine is created and edited by MaryMe-JimmyPaul, co-edited by Timothy Moore, graphic design by Vela support by artist Alicia Framis and the Moon Life Foundation…with works of artists like Duy Quoc Vo , Sonny Groo with Valentijn de Hijn, Mark van Gennip, Jospeh Marzolla, Moop Jaw-Antuong Nguyen, Anne de Vries, Maryme-Jimmypaul Semuel souhuwat, Alicia Framis , Marie-ilse Bourlanges ,Virginie Rebetez, Misha Hollenbach, Jonas Saetervik, moop jaw-warran wright, nicole rose, sophie pike, nik dimopoulos, kinga kielczynska, Melanie Bonajo, Tin&Ed, Martin c de Waal, Juliette Warmenhoven, Tonia Geissbuehler, Taiyo Onorato, Katja Novitskova, Emmeline de Mooij....
PS free MOON DRINKS AND SNACKS & music by CLEO (knuckleduster agency)
editor in chief MaryMe-JimmyPaul
associate editor Timothy Moore
text contributor Julie Aveline & Aynouk Tan
designer rAinBoWteRRoR veLA
support by Alicia Framis & fonds BKVB 

July 7, 2011

TODAY IT'S KOOS PREMIERE at SALON/2 & DROOG - "People in the 80s were like: what the fuck is this!"



Koos have a strong opinion when it comes to Fashion and The Netherlands back in the 60s. He said: "Holland was not set up for fashion [...] woman where like cows there (in The Hague, red.), all they want was a skirt with extra pieces in front so the knees would not wear out to fast." 
When he saw Breakfast at Tiffanies Koos new he would move to New York permanent and leave Holland and their dull fashion tastes behind. 

Further in the interview he talks about his famous Bill Cosby sweaters and said: "If you look at it now, it looks familiar, but when I did this in the eighties there was nothing like this! So people just freaked out and said 'What the fuck is that!' [...] There is a very thin line between that it's just really awful and really genius".....

Come to DROOG today and meet Koos van den Akker, who will be interviewed live...by you, by professionals, by students....



Salon/2 presents: LAND & INDIVIDUALS - Huize Frankendael

Maybe you think: I have seen it all in the city centre of Amsterdam where most of our SALON/2 locations are. But, you're wrong! At the edge of Amsterdam Huize Frankendael is located, where other participants of Salon/2 presents their current work. Not to be missed! And around Frankendael you can have a great lunch or dinner at one of the better restaurants we have in Amsterdam, like De Kas or Merkelbach. And Frankendael has a big park for a picknick or a walk, so culture and leisure works well here, at the Watergraafsmeer. 

At Frankendael you can watch LAND & INDIVIDUALS, two fashion brands who are conceptual and fashion foreward. 

LAND 
'A space where collections originate that aren't bound to time'.

Throughout its history, fashion has shown that the basic construction of clothing is timeless. Archetypal clothing pieces like the jacket, the shirt and the trousers have never lost their true form and function. Within these basic constructions, Land searches for the most interesting balance between all the separate parts that make a garment, by which the boundaries are indicated by functionality and wear ability. They represent an infinite source of inspiration for our designs. 

About the artists: 
After graduating from Montaigne, Amsterdam in 2003, Linda Erkens established her own clothing label Land. Since then she has been successfully designing and selling her collections. While living in Antwerp she paused Land to develop herself further and to focus on the business side of fashion. When she moved back to Amsterdam, she met Guido Rijkse.  With more energy, more inspiration, more laughs, more ambitions and more magic, they decided to continue Land together in 2010. Now they are working on their third collection and exploring the possibilities to build Land worldwide. www.landwebsite.nl

INDIVIDUALS presents 'NATURE’S CHILD –CONSUMMATUM EST' - 


Individuals is a changing collective of creative minds. By combining talent we inspire and tell a story. The story of Individuals is one where every end is a new beginning. Each six months a new generation adds its own unique chapter to the continuing fashion story, that is Individuals. Individuals eleventh collection 'Nature's Child - Consummatum est' will be presented at the Amsterdam International Fashion Week in July 14th at 3pm. This is the latest chapter in the Individuals fashion story. 
Two different worlds collide and combine; liberty and inevitability. Vulnerability is revealed in the refined elements of the powerful but delicate merging silhouettes. The two key words are feeling & sensuality and these are teased out in the perfection of the handcrafted raw edges. The exhibition at SALON/2 tells the story of the process of the creation of 'Nature Child'. www.individualsatamfi.nl

Adres: Middenweg 72, Amsterdam.
www.huizefrankendael.nl/