Jongh Geleerd Oud Gedaan, at work - jewelry exhibition
Everybody
can memorize the old laced or crocheted tablecloths, which were used as
interior decoration at your grandparent's house. The decorations are beautiful
hand made design, but do not represent today's style anymore. The knowledge
about handcraft techniques vanishes. JONGHLABEL regrets that these old artistic
techniques disappear.
In order to
renew interest in old handcraft techniques, JONGHLABEL started Jongh Geleerd
Oud Gedaan. Together with women from different cultural backgrounds and from
different parts of the city of Amsterdam, JONGHLABEL started a co-production
project. These women still know how to practice Dantel (Turkish handcraft
technique), tatting, lace and crochet. JONGHLABEL transfers the beautiful
handmade fabrics into modern jewelry. By turning them into modern jewelry,
JONGHLABEL hopes to renew people's interest in these beautiful old handcrafts.
Location:
Meesteropleiding Coupeur - Jan Maijenstraat 11 (in the East of Amsterdam)
Special demonstration on June 30 at The Frozen Fountain
A special demonstration by the participants of JGOG can be admired during the opening of SALON/istanbul on June 30 at
The Frozen Fountain (Prinsengracht 645) from 14.00-17.00. On every Saturday the jewelry designers are presented at the Jan Maijenstraat to show how they work.
Tea Time at De Oude Kerk
Meis and Anne de Jongh, the initiators of JONGHLABEL, will present their tea set 're-REPAIR' as a special installation in De Oude Kerk, as part of SALON/istanbul.
Location: De Oude kerk - Oudekerksplein 23
About the initiative:
JONGHLABEL
is founded by the two sisters, Meis & Anne de Jongh started JONGHLABEL to distinguish themselves from other design labels by producing their own designs. In their opinion, it is not only the physical appearance of a product that is important. The accompanying story is equally significant. The expertise of JONGHLABEL ranges
from interaction design to product- and interior design, focussing on reviving old handcrafts by translating them into
contemporary designs. In this, as they call, industrial handcraft, JONGHLABEL
seeks the ability to propagate traditional techniques with the help of
industrial production.