October 25, 2011

'MUHE FRIDA' premiere during AIS/SALON, a performance by dancer Alydia Wever


The preparations for the dance theatre performance ‘Muhe Frida’ of Alydia Wever are well underway. After two years of preparation and a film, everything is coming together for the premiere on November 2nd 2011.  

(this article was originally published in newspaper AMIGOE, 13-10-2011)

Already during her study in New York, Alydia Wever fell under the spell of the Mexican painter Frida Kahlo. “I saw the film about her life and cried from beginning to end. At the time, I saw the film together with my mentor and even then I thought it would be beautiful to make a dance performance about her life.” Years later – two years to be exact – she returns to the project. “Frida was someone who had been through a lot and suffered much pain, both physically and emotionally. I recognized myself not only in that pain but also in her willfulness, will and progressive character. I thought about doing this project.” That’s how ‘Muhe Frida’ came about, a multidisciplinary project seeking interfaces between the liberated painter and the Aruban female. “In first instance, I wanted to dedicate this to women, but I found out that everyone has interfaces with her life. Frida was so full of live and battle. Although one of her legs was shorter, she loved to dance. I think if she had wanted to, she could just as well have become a famous dancer.

For the performance, Wever invited two pupils from all four dancing schools on the island to join in. “I want to promote cooperation and unity between the schools and the dancers on Aruba. After all, we are all together here and the aim is to make something beautiful together.” Wever also invited several dancers from abroad, for instance, the Dutch Anne-Fay Kops – who performed earlier in the diner show of Zissles – and the Canadian Geneva Jenkins. “They arrived one and a half week ago and are now working hard on their parts.” Furthermore, Michael Lampe, known from Datapanik and Fellow, will arrange original compositions and six artists are associated with the performance. Together with Alydia Wever, Osaira Muyala, Alida Martinez, Glenda Heyliger, Nadine Salas, Belinda de Veer and Irene Peterson will give a performance of seven scenes based on seven paintings from Frida Kahlo, with devised archetypes from the Mexican artist. These archetypes – varying from the Saint Frida, the Macho Frida and the Tormented Frida up to the Erotic Frida – were invented at the time by the Curaçao producer Felix de Rooij for the short film ‘Muhe Frida’, as shown at the Aruba International Film Festival. De Rooij is no longer involved with the dance theatre performance. “Eventually, we couldn’t work things out together”, says Wever. This resulted in two projects with the same name and the use of seven archetypes of Frida Kahlo. However, the dance theatre project is entirely different. “As regards contents, the emphasis is on the chosen seven paintings and as regards form the emphasis is on the dance theatre.” The film itself will be given a separate place during the evening of the performance. Works of 21 artists will be shown in the exposition room of Cas di Cultura. The exposition, led by Ryan Oduber, will also include Salon/, the Dutch part of the fashion event Aruba In Style that is to start on November 3rd.

The premiere of ‘Muhe Frida’ will be on November 2nd, the Mexican holiday Dia de Los Muertos. Tickets for the evening will cost 50 florins. There are also several performances for schools and a second performance on November 5th. Tickets for this performance will soon be available and cost 25 florins.

The fine line between illustration and art - JOWY MAASDAMME

Jowy Maasdamme's contribution to Muher Frida in Cas di Cultura & Unoca 3-13 november during AIS/SALON 2011. 


Title: Aduka, Pencil, pen and ink illustration by Jowy Maasdamme 




Dutch Fashion & Design will join SALON/ to Aruba

Marga Weimans 'Wonderland' (2009)
Aruba and the Netherlands have an historical connection. 
"Aruba is still one of the four constituent countries that form the Kingdom of the Netherlands, together with the NetherlandsCuraçao, and Sint Maarten whose citizens share a single nationality: Dutch citizen. In March 1983 Aruba finally reached an official agreement within the Kingdom for Aruba's Independence, which would occur in a series of steps granting increasing autonomy. In August 1985 Aruba drafted a constitution that was unanimously approved. On 1 January 1986, after elections were held for Aruba's first parliament, Aruba seceded from the Netherlands Antilles and officially became a country of the Kingdom of the Netherlands. Full independence was set for 1996." - Source: Wikipedia.
It is now over 25 years Aruba has the so called “Status Aparte”. But the relationship with the Netherlands remains and will always be something special. It's in the DNA of Aruba.

Therefore, an impressive number of Dutch Fashion & Design will join SALON/ to Aruba!

For example,  during the Aruban fashion week Aruba In Style Mattijs van Bergen, Marga Weimans, Edwin Oudshoorn and three fashion design graduates of ArtEZ Art Academy will present their collections on the runway on the 4th of November 2011.
But there is more: during the special 'Mens Club' on the 3rd of November Dutch men's fashion designers like Hyun Yeu and Quoc Thang will be represented. In the various locations of AIS/SALON we can also see several couture pieces of our international fashion pride Viktor & Rolf, collected by a private collector of the finer arts of various international and local fashion talents. And there is more Dutch fashion: Bas Kosters, Marcha Hüskes, Claes Iversen, youasme measyou, Antoine Peters, Pauline van Dongen, and Saskia van Drimmelen and Margreet Sweerts of Painted Series who organise a special workshop called Painted Table Dress (2+3 Nov.) 
Other Dutch representatives on AIS/SALON are photographers Philippe Vogelenzang, Viviene Sassen, Freudental/Verhagen, Fur Free, Scheltens Abbenes, Zara Zerny and Mustafa Ozen
And that’s not all, also we have art work of Lernert & Sander, Cloudfactory, Kate van Harreveld, Petra Lunenberg and
 Koen Hauser

And that’s not all…..it’s SALON/. 

October 21, 2011

The Wall Street Journal wrote: Fashion weeks gone wild!From Aruba to Karachi...what's wrong with local fashion weeks?

by Marij Elisabeth Rynja



Yesterday The Wallstreet Journal columnist CHRISTINA BINKLEY reported about the amount of fashion weeks around the world: "Milan, Paris and London. At these events, designers parade their collections for retailers and try to make a splash in the fashion press. But in the past five to 10 years, the numbers of cities and nations holding fashion weeks has burgeoned." 

Unfortunately we could not read the whole article, but one of our facebook friends summerised it for us.
Miss Ramirez wrote: "...they say that all the small fashion weeks that have been organized in recent years around the world do not really make a significant impact when it comes to fashion trends, compared to Milan, Londen, Paris and New York. But they still can boost local economies by pushing the fashion and retail business locally".  

Like initiator of the Aruban Salon, Gijs Stork, puts it: "Wherever SALON/ lands, whether it is Aruba or Istanbul, we aim for discussion and interaction between the local population, the local history and its art culture.[...] But most of all we would like to show the local population what is happening over seas, what is possible."

But what do you think? What is the value of local fashion weeks? Entertainment? Business? A hype? A signal that local fashion gets more appreciation and attention than the very expensive luxury brands nobody can really afford? 

Personally I think the last thing is happening here, and is a significant impact after all: local is sexy, is personal, and is something to be proud of. As a Dutch girl I rather would buy something of a Dutch designer than of one of LVMH's mass-luxury brands....if I only had the money. 

Celebrate the local fashion culture, find exciting cross overs, that's what SALON/ is about. 


October 20, 2011

AIS/ SALON LOVES ARUBA IN STYLE - Aruba's first official fashion week

Salon/ is in Aruba to support Aruba's first official fashion week: 'Aruba In Style'. 
ARUBA IN STYLE will take place from 3 till 6 of November with international runway shows, fashion soirees, presentations, and style happenings. AIS/Salon will continue untill November 13th. 
Aruba’s unique attributes make it a perfect fit with a reputation fueled by its diverse cultures and many visitors from all over the globe. Surrounded by miles and miles of white beaches, an exciting array of luxury boutiques, and an alluring diversity of cuisine and nightlife.
Style has always set Aruba apart. It’s palpable through it’s architecture, fashion and the ever-stylish tourists it draws every year. Now, with its premier fashion event, Aruba in Style, they are solidifying their presence as the most fashion-forward island in Latin American and the Caribbean. 
In association with IMG, this long-weekend soiree of runway shows, celebrity cocktail parties, premier DJ events, styling sessions and insider collection-reveals, is home to the foremost international designers. Join Aruba In Style for this truly chic tropical fashion experience.